Research
Research is at the heart of any marketing activity. It forms a vital core from which to strategise and build your marketing plan. Research can come in many shapes and guises, from asking your customers directly, sampling the population, analysing lifestyle trends, customer choices etc. There are many different forms of research including, questionnaires, focus groups, panels of experts and so on. Research can be broken down in two manners

• Qualitative research - research which aims to find out attitudes and emotions
• Quantitative Research - research which can be measured in terms of pure numbers
  
  And
  
  
• Primary research - Research specifically commissioned for your product/service
• Secondary research - Research already available which is relevant to your product / service- Central statistics office, industry bodies, academia etc
  

Frame Communications can carry out all your research, from sourcing and analysing data already available to tailor made research solutions for your products and service.