Advertising Advertising is probably the marketing tool
that most people are familiar with. Often it is a case of "I will put an
ad in the local paper and see what happens". This is all well and good,
but what if your target audience does not read that paper. Just because you
do, does not mean everyone does.
Frame communications can help you design and plan an effective advertising campaign,
consistent in its approach, message, and cost effective. We can tell you where
best to place your ads, so you minimise wastage and get as much impact as possible
for every euro you spend. We provide the following advertising services
Design of advertisements - to fit in with your overall
brand strategy
Campaign planning - Selecting the correct media for
your product and message - Radio, press, etc..
Campaign Timing. · Campaign co-ordination
with other marketing activity.
Media strategy planning and selection - How long
your campaign will be, where your ads appear, what size, what page, what programme,
what billboard, what beermat, what petrol pump, what website etc.......
We give you the facts behind the figures - If a paper
says they have a circulation of 10,000, Ask for proof, Is the paper ABC audited.
If not, then take the figure with a very large pinch of salt.
Comparing advertising on a cost per thousand basis
(CPT). This tells you how much it costs for a particular paper, radio station,
poster campaign to reach 1,000 of your target audience. You can then plan
accordingly.